What is Marketing and Branding?
Simply put: Getting yourself noticed AND remembered in a noisy world.
Most writers never learn how to do this — which is why most writers aren't published (or don't stay published). If you learn Marketing & Branding, you'll be able to take your career to unbelievable levels of success. If you don't? You'll have to cross your fingers and hope for the best.
Marketing and Branding is probably the least loved pillar of being a successful novelist, but it's the second most critical. (The first of course is to write a killer story.)
But, it doesn't have to be painful.
I kid you not! Will it take work? Yes. Will it make you stretch in areas you didn't think you could stretch in? Absolutely.
But the rewards are rich. And even if you're an introvert, you can do it. Really.
In this session, we take the foundation built in the (FREE) session on identity and use it to launch you into discovering your brand and then applying it to everything you do. I've owned a marketing agency for 25 years, and I know what makes companies fail, and what makes them succeed.
At our core, we don't love marketing because we want to sell things, we love marketing because we want to express who we are to the world and share stories that can change their lives. Stories that can entertain, encourage, and show them how to step into a richer life.
Our guess is you want to do the same. That's exactly what we teach you to do in this session.
- Marketing & Branding
- Website Design
- Email Marketing
- Social Media
- What a brand is, and why developing your own brand is critical for your career's success
- What great branding does, and how you can do the same for your readers
- Example of branding masters, and how you can copy them
- Looking at why certain websites work, and why others don't, so you can make your website shine
- Using the power of story in your marketing and branding to make YOUR stories stand out
- How to shock Broca, and why that ability is the most powerful marketing tool you'll ever receive
- Why Content is King, Dictator and Supreme Commander of the Universe, and how to use it every time you pick up your pen ... uh ... laptop, so you are remembered by agents, editors, and readers
- Foundational Marketing principles you can't afford to ignore
- How to build a website / why build a website
- How to choose a social media platform
- How to use email marketing (even if you don't have a book published)
PLUS, a bonus Q & A where Jim answers the marketing and branding questions he gets asked most frequently.
James L. Rubart is 28 years old, but lives trapped inside an older man's body. He thinks he's still young enough to water ski like a madman and dirt bike with his two grown sons. He's the best-selling, Christy Hall of Fame, CAROL, INSPY, and RT Book Reviews award winning author of sixteen novels and loves to send readers on mind-bending journeys they'll remember months after they finish his stories. He's also a branding expert, audio book narrator, and co-founder with his son, Taylor, of the Rubart Writing Academy. He lives with his amazing wife on a small lake in eastern Washington.
StartWhat Branding is, and How it Applies to You (10:47)
StartHow to Use the Power of Story to Create Exceptional Branding (8:16)
StartWhy Apple is a Master of Branding and What You Can Learn from Them (7:22)
StartUnpacking Apple and Examples of Websites that are Branding Well (9:06)
StartAn Example of Powerful Branding: The Encounter Collection (1:49)
StartUnpacking the John Neeman Knives Story (1:54)
StartShocking Broca! What, Why, and How (16:49)
StartHow Will You Shock Broca? Putting it into Action (1:52)
StartHow to Make Everything you Write Compelling and Why it's Critical to Your Success (5:51)
StartMarketing Truths you Must Embrace to Make an Impact (10:07)
StartFinal Thoughts on How to Make Marketing a Regular Part of Your Life (1:56)
StartFinal Thoughts from Jim and Taylor (1:09)
"Understanding Marketing and Branding as an author is essential. I knew this already. I had no idea how essential until taking this course, and I’ve been able to put to use everything I learned in this course."
- Jan Cline, April 2018 Graduate
"I loved all of this course — I learned so much about myself, and how to develop my own personal brand. Totally recommended"
- Jeff Hulse, April 2018 Graduate
Marketing and branding is complicated. It's also essential to your success as a writer.
And if you don't get it right, it's like trying to drive from L.A. to New York in first gear. In this course, you'll get a clear understanding of exactly what marketing and branding is, how to discover your brand, and how to apply to to your career.
So what are you waiting for? As with all of our courses, you can try this 100% risk free — if you aren't absolutely thrilled with this course, you have 30 days to return it for a full refund. That's how strongly we believe in this material.