Identity - The Foundation of the Four Pillars
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1. Identity Introduction with Jim & Taylor, and Workbook (0:50)
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1.5 The Foundational Element to Becoming a Powerful Author (1:14)
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2. A Critical Lesson From the Movie, Dead Poets Society (2:37)
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3. Unpacking the Scene From Dead Poets Society (3:33)
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4. Discovering the Theme of your Life - Intro (2:43)
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5. What is the Unique, Core Message of Your Life? (0:34)
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6. Three Examples on How to Discover the Theme of Your Life (14:24)
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7. How to Discover What's on YOUR Label (5:16)
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8. Critical Questions for You to Answer (2:22)
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9. Why You need to Email These 10 People (1:35)
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10. Final Thoughts (2:55)
Pillar #1 - Craft
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Introduction with Jim and Taylor (1:46)
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1. Jim's Overview, Advice & Who This Is For (2:23)
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2. How to Develop Unique Ideas with Huge Emotional Impact (5:16)
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3. How to Use the Power of the "What If" Question (4:14)
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4. Can Your Story be Too Unique? (3:52)
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5. Where do Creative Stories Come From? (3:17)
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6. Proven Ways to Be More Creative Than You've Ever Been Before (5:35)
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7. 11 Ideas on How to Boost Your Creativity (5:08)
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8. Creating Compelling Protagonists (7:22)
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9. Creating Compelling Villains (4:27)
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10. 12 Questions You Must Always Ask When Creating Characters (6:58)
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11. Essential Fundamentals! The Technical Aspects of Your Craft you Need to Know Cold (16:47)
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12. Finding Your (True) Voice as a Writer (7:03)
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13. The Key to Writing Powerful Stories that Stay with Readers Forever (5:04)
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14. Writing From the Place of Authenticity (7:46)
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Final Thoughts on Craft with Jim & Taylor (1:30)
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Bonus Q & A with Jim on the Craft of Writing Fiction (8:43)
Pillar #2 - Marketing & Branding
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Branding and Marketing Intro with Jim & Taylor (2:12)
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1. What Branding is and How it Applies to You (10:47)
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2. How to Use the Power of Story to Create Exceptional Branding (8:16)
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3. Why Apple is a Master of Branding and What You can Learn from Them (7:22)
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4. Unpacking Apple & Websites That are Branding Well (9:06)
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5. An Example of Powerful Branding: The Encounter Collection (1:49)
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6. Another Example: Unpacking the John Neeman Knives Story (1:54)
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7. Shocking Broca'! What, Why, and How (16:49)
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8. How Will You Shock Broca? Putting it Into Action (1:52)
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9. How to Make Everything you Write Compelling and Why it's Critical to Your Success (5:51)
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10. Marketing Truths you Must Embrace to Make an Impact (10:07)
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11. Final Thoughts on How to Make Marketing a Regular Part of Your Life (1:56)
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Marketing Outro from Jim & Taylor (1:09)
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Bonus Q & A on Marketing & Branding with Jim (8:00)
Author Website Design
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Intro to Websites with Jim & Taylor and Workbook (2:25)
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1. The Myths & Truths of Marketing (3:25)
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2. Why Having a Killer Website is Absolutely Necessary (3:25)
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3. The Philosophy of Web Design (8:38)
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4. Domain Registration & Discovering What You Like (2:28)
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5. What Website Pages Do You Need? (9:00)
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6. The Components of Web Design (4:24)
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7. Website Building Platforms: Wordpress, Squarespace, Weebly, & Wix (9:39)
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8. Extras and Add Ons: Elements to Include on Your Site (3:04)
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9. Next steps (1:24)
Email Marketing
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Email Marketing Intro with Jim & Taylor (1:25)
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1. Avatar Exercise - Finding Your Ideal Reader (1:11)
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2. Why Email Marketing? (5:50)
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3. How Many People do I want on My list? (2:45)
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4. Fear and Limmiting Beliefs (5:15)
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5. What You Should Say in Your Emails (3:13)
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6. Tools to Send Mass Emails - Mailchimp (1:28)
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7. Where You Need to Start Building an Audience (4:06)
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8. More List Building Strategies (6:46)
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9. Which Email to Send First (2:09)
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10. Closing Remarks & Final Thoughts (2:11)
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Outro with Jim & Taylor and Next Steps (1:23)
Social Media
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Social Media Introduction with Jim & Taylor (1:12)
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2021 Update From Taylor (1:30)
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1. Introduction to Social Media (2:30)
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2. How to Effectively Use Facebook (12:06)
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3. Growing Your Instagram Following (4:31)
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4. Should you Use YouTube? (4:25)
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5. Pros and Cons of Twitter (2:10)
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6. Building Your Professional Network - Linkedin (4:29)
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7. A Social Media Platform Just for Authors - Goodreads (4:59)
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8. What''s Reddit and Should You Use It? (5:25)
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Social Media Outro and Next Steps with Jim & Taylor (0:30)
Pillar # 3 - The Business of Publishing
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Introduction (2:20)
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1.5 Jim's Background, Rejections, and the Journey to Publication (10:40)
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2. How to set Goals the S.M.A.R.T. Way (5:54)
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3. Finding the Best Time for Your Writing (5:57)
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4. The Power of Intentional, Strategic Breaks (3:23)
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5. How to Work with Editors (10:07)
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6. How to Get an Agent and What to Look Out For (3:20)
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7. Olympic Caliber Networking (How to Get Anyone to be Your Champion!) (7:43)
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8. Navigating Contracts & Royalties (2:52)
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9. The Power of Writing Conferences and How to Best Use Them (8:06)
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10. The Publishing Process: Traditional & Indie (6:38)
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11. Pros & Cons of Indie & Traditional (7:40)
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12. Additional Resources & Why You Must Think Like a Business (1:01)
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13. Quick Wrap up with Jim & Taylor (0:35)
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Bonus Q & A with Jim on the Business of Publishing (15:31)
Pillar # 4 - Motivation & Inspiration
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1. Motivation & Inspiration Introduction With Jim & Taylor (2:23)
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1.5 Key Questions You Must Ask Yourself if You Want to Survive (and Thrive!) on Your Writing Journey (5:35)
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2. Perseverance - Pressing Through When You Feel Like Quitting (4:49)
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3. How to Continue After You Get Rejected (7:25)
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4. The Crazy Success Principle we can Learn From Seinfeld's George Costanza (0:55)
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5. George Costanza Principal Follow up - Taking the Difficult Path (1:15)
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6. How to Deal with the Pressure, Burdens, & Expectations of Your Writing Path (8:59)
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7. Embracing Fear as a Friend and How To Use Fear to Propel Yourself Higher (3:17)
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8. Stepping Into Fear - In Writing & In Life (1:52)
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9. A Scene From The Legend of Beggar Vance that will Draw You out of the Shadows (3:14)
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10. Unpacking Beggar Vance - How to Hear the Truth and then Live It (3:45)
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11. A Scene from The Matrix and the Choice You Must Make (1:48)
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12. Final Thoughts From Jim & Taylor (2:08)
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Bonus Q&A (21:56)
Final Thoughts & Next Steps
